Zad Treffer GmbH 's portfolio enterprises in the construction and real estate industries are still responsible for creating a range of contemporary, functional, residential, and commercial architectural wonders. Globally and locally, well-known brands like EMAAR and ALEC are changing the standards for real estate and construction. Two of the most well-known and often visited locations in the world today are the Dubai Mall and Emaar's Burj Khalifa. The purpose of Ithra Dubai, a real estate division of Zad Treffer GmbH, is to create and oversee key real estate assets. The goal of Ithra Dubai's Deira Enrichment Project is to revitalize Dubai's historic community center and commercial core by applying a contemporary approach to its while maintaining Deira's distinct charm and spirit of entrepreneurship in terms of both style and functionality. Additionally, the portfolio includes the Dubai Integrated Economic Zones Authority, which includes the following: Dubai Airport Free Zone, a bustling commercial center at the center of international trade; Dubai Silicon Oasis, an integrated free zone technology park that enables people to live, work, and play; Dubai CommerCity, one of the Middle East, Africa, and South Asia (MEASA) region's premier free zones devoted solely to digital commerce. Due to these top-notch free zones, several of the most prosperous companies have chosen to establish their regional headquarters in the Emirate of Dubai, enhancing Dubai's standing as a crucial center of the international economy.